Over the past few years, as more and more people have taken their blogs to the next level, I've tried to come up with some mental rules to allow myself not to feel like I'm missing out and stop me being a petty b*tch about it all.
First and foremost, I remind myself how hard blogging full time is, and I am, in fact, quite lazy. I love sitting around and doing nothing (in fact, I'd say it's one of my favourite things to do). Knowing that I'd have to sacrifice a lot of my own personal time when I'm not aiming to gain much out of it, bar an increase in followers, keeps me on the straight and narrow. This isn't my job, it won't ever be, and I'm happy with that. I need to ensure I don't burn myself out and keeping plenty of free time to enjoy everything else going on is essential.
Your blog is an extension of you, and making sure that you can write with your own voice is fundamental in making it feel less of a chore. Blogging shouldn't be a chore, it's a way to switch off from a hard days work; and while it can be hard to keep up with the editorial posts that are cropping up more often, it's all about you and your voice. Once blogging becomes difficult, it's time to take a step back. This isn't your job, you're not paying your bills with this, take a break and come back refreshed and ready to tackle it again.
From that, it's key to find a schedule that works around you. Right now, I'm aiming for one blog post a week. That means I can take a bulk lot of outfit photos with Helen
every few weeks and be sorted for content for a while. There are never enough hours in the day for every aspect of blogging, but find what works for you and what content you like to read. If you haven't guessed thus far, I love me a good think piece paired with some outfit content. It's the type of blog posts that I'm drawn to and what I want to emulate. However, to write a good topic can often take a number of hours (or days, remember, I'm lazy), then editing photos and putting it all together isn't speedy. To me, once a week means I can create the kind of content I love, and if I whack in a bonus post then no one is going to complain, right!?